In an increasingly competitive environment in the children's paradise industry, paradise operators are constantly breaking through innovations in order to attract more customers in order to compete in a brutal market environment. The core competitiveness of the Children's Park includes rides and services. Today we will take a look at how to enhance the competitiveness of the park through the innovation of children's play projects.
1. Understand the development trend of equipment
Taking the research market demand as the starting point, analyzing the status of the amusement project within the target area, summarizing the results and rules, summarizing the characteristics of the market demand, understanding the amusement items that are more popular among the tourists in the market, and providing powerful innovation for the park's innovative innovation. help.
2. Creative combination between devices
In the children's play industry, especially the innovation of experience-based projects, the innovation of the project portfolio is a relatively low-cost, easier to complete method. It contains a combination of different rides and a combination of different rides, which are combined to form a new children's play experience, but this combination is not only novel, unique, comfortable, but also useful and useful. The area is allocated properly.
3. Features of the paradise environment
The environmental atmosphere of the children's playground has an important influence on the attraction of the amusement project. The environment usually has two problems. First, the environment is relatively old. For children's playgrounds with long operating years and aging on the ground, walls and glass, they can improve the whole through the replacement of the floor tiles, the painting on the wall, the decapitation of the rest seats around the playground and the design of the leisure space in the playground. The environment, the construction of a new amusement atmosphere, complete the entire update of the playground.
Second, the atmosphere is relatively monotonous. Many children's playgrounds do not focus on the creation of the whole environment. They are relatively monotonous. At this time, the unique characteristics of the project can be combined with the unique characteristics of the project to create an immersive experience.
4, increase the player's experience on the device
Participation and experience are central features of the children's play program. In terms of the innovation of the amusement project, regarding some projects with weak participation of tourists, the game can be planned for the amusement project, and the amusement project is brought into the game, the participation of the tourists is enhanced, and the experience is constantly improved to improve the children. The attraction of the rides.
5, adapt to the trend of updating equipment
For the children's playground project with a short life cycle, the screening of hardware equipment is relatively fast, which requires timely updating of equipment; and the equipment update is not only the old one, but the new children's play equipment. However, updating hardware equipment requires an increase in investment, so it is necessary to establish a scientific analysis and guessing of new equipment.
Let’s talk about the aspects that the park operators want to pay attention to in order to increase revenue.
1. Grasp the market trend
Taking the research market demand as the starting point, after extensive investigation and statistical analysis of the charging situation of the surrounding children's playground projects, and summarizing the research results, clear the entertainment projects that the majority of parents and children love in the current market, thus forming the park's innovative Nuggets. The first step is to provide the most powerful guidance for the operation of the park.
2. Adjust the overall environment
The playground environment will seriously affect the attraction of the children's playground. In some playgrounds with long operating hours, the environment will become obsolete. For the playgrounds that have been in operation for many years and the equipment decoration is old, the new atmosphere of the playground can be built by replacing the floor tiles, hand-painted walls, reloading the rest seats, etc., and can combine the characteristics of the project to create a unique atmosphere. To give visitors an immersive experience.
The indoor children's paradise's environmental style is built around the theme of educational and entertaining, highlighting the diverse environmental concept of the indoor children's paradise. Every environment in every region, from color matching, material selection, and overall layout, emphasizes the functions and goals of children's paradise, especially the color tone, paying more attention to the aesthetic needs of children's minds.
3. Enhance product characteristics
The novelty of the amusement project has an irreplaceable effect on the popularity of the venue. At present, the homogenization of products in the children's paradise market is serious. The internal equipment of most children's paradise in the market is similar. How to stand firm in the industry of homogenization and competition? When choosing a children's entertainment program, choose a highly interactive project that stimulates the senses and allows the child to maintain a long-lasting interest. Be different to create industry highlights!
4, adjust the product portfolio
In the children's playground industry, innovative project portfolios are a relatively low-cost, easy-to-complete approach. It consists of an internal combination of different entertainment items and a combination of different functional areas that are combined to form a unified style. This combination needs to be based on the actual situation of the site, not only requiring novelty, uniqueness, comfort, but also a reasonable allocation of public areas.
In addition, in the new children's paradise, some analog game consoles, such as swing machines, dance machines and other children's favorite electronic toys, are added to enrich the attraction of the electric products inside the park. At the same time, it can bring optimistic benefits to the whole park and drive the popularity of indoor children's parks. Up to now, domestic mature indoor children's amusement parks are equipped with different types of peripheral products for children to choose to play, and most of these things do not need us to manage, directly coin-operated.
5. Strengthen children's participation
Interactivity and experience are central features of children's entertainment. In terms of innovation in children's entertainment projects, some of the less involved projects can enhance the participation of visitors by playing music with strong rhythm or setting unique interactive dolls, and constantly innovating the experience to improve The attraction of paradise entertainment.
It will be eliminated in the end, and blind success will be rare; the operation of the park is sometimes like a long-distance running, and it needs to adjust its own pace according to the actual situation. Continue to persistently explore, I believe that sooner or later will find a profitable road belonging to their own park.