How does a kids playground stand firm in the market?
Guangzhou SQV Amusement Equipment Co.,LTD
2018-09-25 16:26:14
shikewei    2018-09-25 16:29:27

The indoor children's playground has developed for nearly 20 years. Especially around 2010, shopping malls in large, medium and small cities in China can be seen everywhere, and at this time, naughty equipment manufacturers of various grades have sprung up. Although the market has increased, the quality of the products and the homogenization of equipment still plague many investors. With the fierce competition in the end market in the same city, the demand for innovation in naughty castles is gradually heating up. Venue investors are eager to introduce novel and classic children's play equipment to encourage investors to take advantage of the end market competition. At the moment, for the manufacturers of naughty castles, there will be an industry turning point, homogenized equipment faces the situation of peer bidding, and naughty castle manufacturers have to start product innovation. The three concepts of Naughty Castle design are:

How does a kids playground stand firm in the market?

I. Interior design of naughty castle interior space

In today's increasingly competitive market, the demand for themed children's parks is constantly being raised. The upstream market incorporates the ideas of some large-scale themes into the indoor children's paradise, and incorporates elements with distinctive themes into the decoration of the space ring and the embellishment of amusement equipment.

It is like the popular marine theme, colorful theme, forest theme, etc. in the children's market, as well as some non-mainstream theme elements such as space theme, happy castle theme and so on. The demand for space environment design is heating up year by year. Even some old naughty castle parks have changed their thinking and increased investment in space environment.

Therefore, it is not difficult to see that the current indoor children's playground is not only a place for activities, but also a theme world for children's joy. It can visually give people a new theme of beauty, and from the environment, it creates a dreamy space for children.

In the future, there will be more children's parks to make a fuss about the space environment, making the children's park a beautiful landscape in the main building. From another point of view, the space environment is also a form of paradise equipment, not only to delight children, but also to delight parents through a novel design atmosphere. Therefore, if the venue investors want to stand out in the competition in the same city and improve the grade of their own children's paradise, and separate the consumer groups, then the environmental design of the environmental space theme is essential.

How does a kids playground stand firm in the market?

Second, naughty castle design

Observation: Throughout the history of the indoor naughty castle park, many of the equipment is still in the style many years ago, but there are few innovations. There are two suggestions for this reason:

1. Some manufacturers do not think enough about product development, and the awareness of innovation is not enough. It is not known that innovation plays an important role in the current market.

2. The special situation of the production structure of children's naughty castle equipment. As we all know, the naughty soft machine is a multi-layer structure, bearing some wood or iron pieces, with a soft sponge in the middle and a layer of leather on the outside.

If it is updated from the appearance, it must take into account the production efficiency, the cost control, the aesthetics of the equipment, and the environmental space design. It must have a sense of design, but also easy to produce, install and transport, but also consider whether the appearance of the product will pose a safety hazard.

In short, the update of product design is not only the competition of manufacturers, but also the competition in the terminal market, which has gradually become an extremely important part of the industry development trend. This series of interlocking factors constrains the reform and innovation of the appearance of industrial equipment.

How does a kids playground stand firm in the market?

Third, the naughty castle functional design

Whether it is space environment design or product design, indoor naughty castle is to give consumers a sense of enjoyment, and consumers will still focus on the function of the device. This is also a shortcoming of the current industry, and it is a point that the upstream, downstream and even consumers ignore. Some of the current situations are that children can play as long as they have some fun. As for what to play, how to play, how to play well, and even if they have any influence on the growth of children, some investors will accidentally ignore them. Lost.

Therefore, naughty castle manufacturers as production equipment should not ignore such a key point. Always learn to stand at the height of the industry to think and explore, and always maintain the cutting edge position to provide the best quality equipment to the industry.

Nowadays, children's paradise is everywhere. To stabilize the market and profit, we must innovate and be innovative. Only in this way can we turn the public's eyes to our new children's paradise. The equipment operation in the new children's paradise is irreplaceable for the popular flag of the venue. The impact of Xiaobian is to share important skills for running a new children's playground.

How does a kids playground stand firm in the market?

First, master the market trend, clear commodity pointing

First adjust the market, clarify the market demand, conduct extensive inquiry and statistical analysis on the expenditure status of the new children's playground project in the certain regional area, and draw results and rules, summarize the characteristics of market demand, and find out the most popular in the market. Welcome to the new children's playground project.

Second, the combination of different ways to invent new children's playground

In the amusement industry, first let customers experience the new children's playground project, it is easier to grasp the public, do not set up electric equipment in the new children's playground, electric equipment maintenance is more troublesome. This includes both internal combinations of different rides and a combination of water play and land play projects that combine to form a new casual entertainment experience, but this combination is not only novel, unique, comfortable, but also functional. The functional area is allocated properly.

Third, change the overall environment, build a new atmosphere

If you want to play well and let people play, you have to create an atmosphere. The public has the psychology of being in a crowd. The same is true for children who go to a children's playground. The environment has two aspects; first, the environment is relatively old-fashioned. With regard to some indoor leisure and entertainment projects that have been used for a long time, the environment usually looks aging, stale, and the atmosphere is dim. Many long-running playgrounds have such questions, and they can be updated through the update of the environment. For children's playground equipment with long operating years and aging on the ground, walls and glass, it is possible to pass the replacement of the floor tiles, the wall painting, the decapitation of the rest seats around the playground and the idle places in the playground. Designed to improve the overall environment, build a new atmosphere of play, complete the entire update of the playground.

How does a kids playground stand firm in the market?

Fourth, strengthen the way visitors participate in the experience

The new children's park wants to attract customers and let customers participate in it; in terms of the innovation of the amusement project, some of the less-participating projects of tourists can enhance leisure by strengthening the participation of tourists and constantly striving to experience different ways. The attraction of cultural projects.

Fifth, update hardware equipment to lead the trend of projects

Every new software in the new children's park has a life cycle. When it reaches the life cycle, it needs to be updated. For some children's playground projects with short life cycle, the screening of hardware equipment is relatively fast, which requires constant updating. Equipment; while the children's park equipment update is not only the old ones, but also the trend, and constantly introduce new types of amusement equipment, in order to attract more customers, so as to achieve profitable results, businesses must update the software with the times.

Contact Us