With the opening of the national three-child policy, the proportion of the population of the child's age group has been rising, coupled with economic development brought about by the increase in household income, more parents are willing to spend money on children, in the shopping malls to open children's playgrounds, it is the use of the current consumer psychology, combined with "entertainment, fun" of the new concept of early education, so that children's playgrounds in the mall popular, design a more distinctive children's park, will make your park in the fierce competition and homogenization of today's higher quality and excellence. How to design a more reasonable and standardized children's park?
First of all, the play equipment not too much, proper venue planning, interesting amusement projects, reasonable layout, in order to attract more children, if only blindly increase the equipment without reserved space, will only give customers a sense of disorder and crowding, affect the entertainment experience, how to plan the venue? Operators should reasonably match the size of the venue and reserve channels for visitors to watch each device in order to attract interest and increase profitability.
Second, to avoid entertainment projects to follow the trend, some operators will fall into such a misunderstanding, blindly follow the trend, choose the recent popular entertainment projects, in fact, sometimes because of the industrial agglomeration effect, if the operating of amusement projects are too similar, it will cause unnecessary competition, so that its customer base is separated, therefore, in the face of the market full of children's play projects, operators understand the market situation, open suitable for local amusement needs of indoor children's playground.
Then the decoration design must meet the current needs, the customer's first impression of the children's playground may come from the park's decorative design, it can be said that the decoration design of the children's playground is very important, but some operators do not pay attention to this, finally, customers are scarce, the park can not operate, how to carry out decorative design? Decorative style can choose children like the ocean style, forest style, candy style, etc. , decoration must be exquisite with the surrounding business environment, well-funded can be slightly higher than the surrounding business district.
Finally, the use of geographical advantages, in the shopping malls to open children's playgrounds can be said to be unique geographical location, is very ideal venue, large passenger flow, strong customer consumption capacity, strong industry relevance, can complete a one-stop service, shopping malls children's playgrounds should make full use of their own site advantages, and can cooperate with surrounding businesses to attract customers and expand their influence.
For the design of shopping malls children's playground, the focus is actually how to attract the huge flow of people in the mall, children's playground is not only new, but also different, differentiation, branding, specialization is also the development trend of many industries today, only to create an exclusive brand, children's playground in the shopping mall environment to survive and stable development.