Trampoline Park The main purpose of the marketing campaign:
First, enhance the image of the park
Second, improve the visibility of the park
Third, improve the short-term turnover of the park
There are many ways of marketing, whether you can achieve the desired effect, and whether the marketing objectives match has a lot to do with.
1. Giveaways: trampoline park to give away to do marketing activities, then giveaway selection will be very important, should reflect the trampoline brand, style quality, etc., to avoid low-value giveaways caused by consumers' antipathy, to avoid uncreative giveaways affect brand impression.
2. Sweepstakes: This way is the fastest marketing program to see the effect of marketing, can quickly accumulate popularity. This exciting raffle, which is advertised, will increase consumers' understanding and interest in the park, but it may also create a sense of loss among the vast number of players who do not win the prize.
3. Trial experience: This kind of marketing method is expensive, do activities must control the number of experience trial players and objects, under normal circumstances rarely will have a negative effect, unless the park's play is not interesting.
4. Guess: Short-term marketing results can be used in this way. Because guessing the number and so on is an immediate game, interesting, but the image of the park is not much help, also will not destroy the park's brand image. And question-and-answer guessing, can let the player in the process of guessing to learn some knowledge, but also may increase the player's understanding of the park, will be conducive to trampoline park brand image.
5. Competition: practical strong, unlike the sweepstakes all by luck, the need to combine intelligence, physical strength, skills, so that people can not help but get, in the form of competition marketing activities more meaningful, and the release of the game can strengthen the breadth of trampoline park. Naming competitions can quickly increase brand awareness and people's understanding of trampoline parks.
6. Renewal Rewards: Park loyalty powder even if you do not have to renew the reward method will continue to spend, but people generally prefer immediate returns, so with renewal rewards to maintain the loyalty of players to the brand, not necessarily better than the effect of advertising. But trampoline parks can help with marketing in this way when advertising to enhance their brand image.
7. Value-added services: is an add-on, contemporary consumers like, pursue, can make good use of. In the early stages of the park's opening activities can fully attract consumers, can suck powder, and then with advertising to stimulate consumers' desire to play.
8. Gift Certificate: The popular point is the discount promotion. Gift certificates often need a high-end sense, so in the design to be noble, printing quality is better. Adding gift certificates to ads works well and stimulates consumers to shop.
9. Entertainment vouchers: brand impression, corporate image has a good promotion effect, and there are cultural, entertainment and health and other positive energy meaning, can be carried out at the same time with brand advertising, will not have a negative impact, so the way to give away entertainment vouchers to players marketing, can strengthen the loyalty of players, can achieve the effect of short-term promotion.
10. Trade-in coupons: common marketing methods, will affect the brand image of the park, in this way marketing should minimize the negative effects, from a specific object and the value of the coupon itself. Launching a place that increases the focus on trampoline park brands, such as magazines.