How can I have more repeat customers when I run a children's playground in 2021?
Guangzhou SQV Amusement Equipment Co.,LTD
2021-02-13 16:45:54
shikewei    2021-02-13 16:58:24

 As the variety of products for children's rides increases, the pressure to operate naughty fort shops or playgrounds is increasing. The reason is that without good product facilities, customers will naturally lose, so it is becoming more and more difficult to operate.

How can I make money by running naughty forts? There's no doubt about it, it's traffic. No traffic, it's daydreaming to make money. There are many factors that can affect the flow of children's playground, such as the overall planning and positioning of Naughty Fort Children's Park, advertising efforts, marketing programs and so on.

As the operator of the children's park, we can not control the overall flow of visitors to the park, but it can certainly affect the flow of their own equipment!

Operators of children's parks

Method 1 - Online marketing

It's the age of Internet Plus, and many offline industries can be marketed through the Internet. Naughty Fort Children's Playground can use the Internet to increase traffic, which is the simplest and most cost-effective way. The most common and useful way to market the Internet is customer experience sharing. Customer experience sharing is when photos of a child play are sent to a circle of friends and QQ space so that her friends can see them.

How can they share it? Many customers need to go through a small temptation to actively share, which requires a certain cost, such as buying small gifts, sharing delivery costs, sharing red envelopes and so on. If it can persist for a long time, the effect of draining is very obvious. There are many ways to attract passengers, just to see if you have the executive power, can persist. As long as you can operate with your heart, be good at making changes, willing to invest, long-term adhere to the words, will always be naughty castle business good.

Method 2 - Device replacement

Needless to say, the market is always new and old, and the popularity of traditional naughty forts is waning. How to fundamentally solve the problem of insufficient passenger traffic, the most effective way is to develop new equipment. However, for small and medium-sized operators, a wide range of equipment replacement is also unrealistic.

Upgrading of naughty castle equipment

Method 3 - Create an atmosphere

The atmosphere is particularly important for children's playgrounds. Children like to go to lively places, if no one plays in Naughty Fort Children's Park, children will not be interested in children's playground. How do you create an atmosphere? The most important thing to create an atmosphere is popularity, as long as the popular place, do not you promote, people will automatically run to see. Therefore, more children need to play in the children's playground. If you don't have children, you can let the children of relatives and friends play, which can attract more people to play.

Method 4 - Manage the equipment

Keep the children's playground clean and tidy and function properly. Whether the equipment is new or old, please keep the equipment clean and hygienic, no dirt. The electric equipment in the park should pay attention not to wash directly with water, only clean cloth with water wipe (remember to cut off the power supply first). The cleaning of Naughty Fort equipment must be done in the correct cleaning method, otherwise it will have serious consequences.

Keep the children's park clean and tidy

Method 5 - Let the customer take advantage

Being cheap is the pleasure that customers generally seek, so it's necessary to let tourists take advantage of the small price. When there are fewer people, you can let your child play more time, and you can give some small gifts. This increases the customer's stickyness and ensures that he wants to play next time, or introduce friends to play.


To achieve children's playground constantly attract children, we need to start from a variety of aspects, all eyes on the child, standing in the child's perspective to consider the problem, do not worry about our park has no source of visitors, through the above introduction of a few points can bring you a certain amount of help.

Make the children's paradise continuously attract children

In the children's park abounds at the time, the operators of each park are constantly improving their own business methods, how can they stand out in the fierce competition? How to make the park attract more visitors, let's look at the following rules of attraction.

1. The law of convenience

In the park open, you have not encountered into the shop to avoid the rain, borrow umbrellas, ask the way pedestrians, now many businesses are too troublesome to refuse them, unwilling to provide customers and pedestrians with "convenience." And in Japan there is a shop dedicated to the street publicity, "garden-style toilet free use", attracted a lot of pedestrians to come to use, pedestrians in and out of the bathroom so that the continuous flow of customers, business will naturally get better and better. This is the law of convenience, convenient with people, convenient for themselves.

Learn from: In fact, the park site can be toilets, Wifi, leisure facilities and other free open, in addition to the store's pure water is also free to customers or pedestrians, midsummer season allows passers-by to enter the shop to cool, these convenience measures will give people a very intimate feeling, naturally will attract a lot of customers.

In fact, toilets, WiFi and leisure facilities can be opened for free in the park

2. The law of influence

The influence of the park directly determines whether the customer chooses to enter the consumption. When you go shopping as an ordinary consumer, passing a shop, what affects you into this shop? What influences your decision to make a purchase? For example, a picture of a colorful dish attracts you into a restaurant, and the dress code of the model in the window of a clothing store also attracts you into the shop, which is the law of influence.

Learn from: Therefore, whether our park is usually or there are promotional activities, we should make full use of audio, video, pictures, words, colors and other factors to affect pedestrians, such as cute puppets and colorful colors to attract children, to affect customers into the store consumption.

3. The first law

No store is very popular as soon as it opens, and the popularity of the store also needs to accumulate over time. Your store doesn't need to be the best in the country, you don't need to be the best in the company, you just need to be the best in your regional market.

Learn from: It can be said that now every store around the competitors, your store only needs to serve a little better than the opponent, activities than the opponent is a little creative, shop assistant sales skills than the opponent a little bit stronger, all this "a little bit" gathered into more, your shop has become the first comprehensive strength in the region!

Now every children's Park is surrounded by competitors

4. The law of word of mouth

For stores, the Gold Cup silver cup is not as good as the customer's reputation, the world's greatest salesman is the customer himself, the clerk wears his mouth to recommend to the customer which consumer package is more favorable, which equipment or activity is more beneficial to children, also not as good as the customer's sentence "This paradise is particularly good!" This is the law of word-of-mouth, store managers, shop assistants to maintain good store reputation, your source of customers, customer referral rate will naturally rise in a straight line.

Learn from: store managers usually pay more attention to the promotion of shop assistant professional knowledge and recommend to customers from the actual situation of the customer itself, after all, the customer door shows that they still have a certain demand (more often is the needs of children). Excellent professional knowledge and appropriate joint sales, coupled with a good service attitude, the store's reputation will naturally spread out.

5. The law of classification

In fact, each store customers can be classified according to age, occupation, spending power, etc. , so that stores can target different activities for different groups of people to carry out targeted publicity and maintenance, on the one hand to improve the participation rate of activities, on the other hand, can also appropriately reduce the workload of shop assistants.

Learn from: Now almost all stores have their own member maintenance, stores can have already consumed customers to do a good job of classification, targeted maintenance, so as to improve the return rate, turnover rate, so that the diversion and attract customers synchronously.

Almost all of them have their own members

6. The law of the eyeball

Wine is also afraid of the alley deep, eyeball economy so that publicity becomes the inevitable marketing. Any store that doesn't pay attention to publicity can only wait and see. So, in a regional market, do everything you can to make your store name, or brand advertising language or symbols, ubiquitous. Remember, keep doing it.

Reference: propaganda carrier everywhere, car, wall, online, paper, mobile phone, human body, fixed and circulation can be used as propaganda carrier.

7. The law of false reality

Everything in the world is a virtual combination, there is nothing, nothing is there. Passenger flow is the same, see the passenger flow is there, can not see the potential passenger flow is also there is no, relative to your shop to have, not to come is not.

Learn from: In the rapid development of the mobile Internet today, each of our stores can not only focus on visible customers, more importantly, pay attention to potential customers. There is no traditional industry, only traditional ideas.

Every Amusement Park store can't just focus on the visible customers

8. The law of differentiation

The law of differentiation tells us that in a regional market, customers can be divided into groups, and if we survey 1,000 customers and classify the reasons for the phones they are using, we know what we should do to attract traffic. Therefore, in the regional market must be differentiated, in order to find out how to attract mainstream passenger flow.

Learn from: We can't change the direction of the wind, but we can change the direction of the sail. Stores can differentiate the customers who have been traded, do a good job of maintenance, so as to improve the return rate, improve the turnover rate, so that the diversion and attract customers synchronization.

9. The law of interest

"The world is bustling, all for the good." All over the world, all for the good. "Inducing profit is still an effective law of attracting passenger flow. This profit does not just mean "price gives way"! It is more by shaping the customer's cognitive value point to attract visitors, such as store value, brand value and so on.

Learn from: At this point, we must divide the interests into two concepts to understand, one is the interests, the other is the interests. This can make good use of the law of interests, interests are real-time, immediately can feel, and the interests are durable, is to enjoy later.

We must divide the interests of children's paradise into two concepts

At present, the amusement industry is in the stage of transformation, improve passenger traffic has become a crucial point, through good marketing programs, and in accordance with the nine laws to constantly improve amusement equipment and facilities, to find new vitality!

TAG:   playground
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