As we all know, the indoor childrens Park is a promising industry. The survey shows that 93% of the parents in the city want to have a safe childrens playground and take their children to participate in all kinds of games and entertainment activities. So many people are aware of the huge profits of the industry and want to invest in this industry. But how can we stand out from our peers and get rich returns? Today, Xiaobian shares some experiences for you.
1, the choice of storefront
A good storefront can save at least 1/3 of the energy of the operation. From the city level, the two or three line city is the best choice for childrens paradise industry in recent years.
From the management of many children's Park brands in Henan, Shandong, Shanxi, Hebei and other places, children's parks in the two or three line cities are more profitable than those in the first tier cities, because in the two or three tier cities, if the parks are more expensive, the children's playground will become a symbol of the local amusement parks. In addition, the two or three line cities rent is cheap, the wage level is not high, the operation cost is greatly reduced, and some shops business income is almost the same as gross profit, so the net profit is relatively high.
On the contrary, because of fierce competition, the passenger flow is scattered in the first tier cities. The rent is higher and the wages are higher. Even if the business is good, there will be very little profit left.
The choice of indoor children's playground is generally located in several commercial areas. Department stores or shopping malls, such as Wanda Plaza, Wangfujing department store and so on; large stores such as Carrefour, WAL-MART, Auchan and other large supermarkets; community; early education center, etc.
Usually recommend department stores, shopping centers or large stores. If you choose a community, unless the popularity of the community is particularly strong and the passenger flow is guaranteed, this requires investors to measure themselves in combination with the actual situation of the locals. There are usually two ways to cooperate with shopping malls: rent and joint pooling. If the market is cheap and popular, rent is better. If investors are not sure about the popularity of shopping malls, then the way of deduction will be more secure.
There are already several children's amusement parks in various urban areas. There are also electric cars and traditional naughty ones. Nowadays, with the improvement of people's living standard, people's requirements for the quality of life are getting higher and higher. High income groups are willing to put their children in children's playground with higher grades.
High quality amusement equipment has good image, high quality, and can maintain the high-end image of the park for a long time. High quality amusement equipment ensures the normal operation of the storefront and keeps the attraction to children. Investors do not need much energy to maintain these devices, save time, money and energy.
Indoor children's amusement park operation management, active and friendly service quality endows the park with vivid vitality. Standardized management ensures the long-term profitability of paradise.
2. Product analysis
1, indoor children's Park, from the essence of products and other similar equipment, what are the differences and characteristics? Dynamic, comprehensive, color, safety! Novelty and progressiveness!
2. The main manifestations are: It combines the nature of children like jumping, climbing, drilling, sliding, rolling, rolling and rolling. Targeted design: rotating, swaying, inflatable, water filled, visual, tactile, auditory, natural, animal, water, snow, forest and other products. Let the children love to play, play a hundred games, and play at the same time, strive for physical strength, develop intelligence, exercise perseverance, physical and mental development in an all-round way.
3. Products are widely loved by children and parents. 。 The project is more suitable for children's intensive areas such as shopping malls, supermarkets, amusement parks and communities. It is not restricted by the size and shape of the site. Less investment, simple management, low loss and high profit. For now, it can be regarded as a good investment project.
3. Market survey
1, now are the only child families. Providing a good growth environment for the next generation has become an essential obligation for modern families. For example, when a young parent chooses a milk powder for his children, the first question to ask the salesperson in the mall is probably the best one. The rule of Jews is to earn children's money and earn women's money. So we don't think we need to consider whether our parents will let our children play with us for the time being. We should consider how to let our parents bring our children to play with us.
2, another aspect is whether there are enough potential customers around the shops. This is also necessary for opening stores. We need to know that the experience of surrounding 500m radius with more than 300 families can provide an image shop with enough entertainment area of less than 100.
3, the last aspect, so far, if amusement equipment is located near the residential area, it is still unique in the market. Because of indoor amusement, the impact of weather on our business is greatly reduced compared to other existing amusement projects.
4. Customer survey
Who are the target customers of the children's Park: customers, who are our customers, some people will say children, yes, our customers are indeed playchildren. And when we redefine our customers, the children's mothers - parent-child activities, grandparents of children - enjoy the enjoyment of children's teachers, children's teachers, let the children's park become your amateur coach, the community neighborhood committee - the children's paradise is the important harmony factor of the society. In this way, the customers are stereoscopic. Potential customers.
5, management tactics
1, at the beginning of the shop opening, customers can be allowed to shop in the shop free of charge, and a small gift with Paradise logo will be presented. Increase store visibility in the region.
2, increase the promotion of membership card, increase the degree of membership preferences, so that customer loyalty can be cultivated.
3, enhance the internal management of the park, such as waiter etiquette, parents accompany when playing in the garden to wear disposable socks, improve the cleanliness of the shop. These jobs can enhance brand image in the hearts of customers.
4, training staff, strengthening the cultivation of sense of responsibility, suggesting that we can recruit teachers with preschool education experience, so that we can not only properly guide children to play, but also engage in activities in paradise to increase the richness of Paradise games.
6, matters needing attention
The selected shops should be as few as possible in the use area, and the empty height in the shops needs more than 2.8 meters. Generally speaking, we have to choose the 1~3 level. The location of shops is recommended in shopping malls, shopping malls, supermarkets, large communities and so on. A good site is one of the hardware indicators of the park's sustainable operation. When the park is located, we should make an assessment of the flow of people around the site and the business prospects of the surrounding area. At the same time, we should also consider whether there is any need to go through the relevant business, tax, fire, insurance and other procedures.
When choosing a shopping mall, the most important thing is the condition of the air conditioner. It can not be said that this place is winter cold and hot summer, that is equivalent to you directly cut off the profit time of paradise and winter and summer, only the spring and autumn season to make money for you. Even if you install an air conditioner and spend tens of thousands of dollars, the key is to open the park, the air conditioning does not play any role.