We know that for indoor children's parks to be sustainable, it is very important to fix the source of customers. This requires the park to be sticky. How do indoor children's playgrounds stick to customers? Organizing parent-child activities is the most effective way, aiming at the current pain points of the family, targeted, to provide families with a heart-warming parent-child activity stage.

Family pain points: Busy work has extended the distance between parents and children, and caring for children is only material satisfaction, and a good family needs heart-to-heart communication and care.

Solution: Through parent-child activities in a leisurely environment, let family members enhance mutual understanding, establish friendship, support each other, and trust each other. Build a harmonious parent-child relationship through experience, let parents and children grow together in the activity! 

Let me tell you two examples, I hope to learn from the operators of children's parks:

Case 1: Mr. Li operates a normal-sized children's playground in a large shopping mall. When it first opened, basically all customers went to another children's playground in this mall, because the one that opened for a long time had gathered a group of old customers, but his new opening was not familiar to customers. Later, as customers gradually became familiar, they also had a certain source of customers.

On this basis, Lee took advantage of a Father's Day to hold a large parent-child activity with the theme of "children are fathers of the day". After the early publicity, the popularity of the children's paradise rapidly expanded. Later, Li Mou continued Introduce new ideas and hold various events on Mother's Day, Children's Day and other festivals. Now the daily traffic of his children's playground has exceeded that of the previous one.

Li's success tells us: While working hard at ordinary times, we must also seize the opportunities of various holidays and carry out various theme promotional activities.

Case 2: Zhang is the owner of a large indoor children's playground. The location of the children's playground is in a prosperous area in the city center, but the business is always not salty and not much development. Later, at an accidental opportunity, he heard a child complaining that the membership card of its children's park was not good-looking, and hoped that the membership card had his favorite cartoon characters. After a certain opportunity, Zhang launched a special membership card for children free of charge after spending a certain amount. Later, in order to get a membership card, many children will let their parents bring them here to play, and the turnover has been greatly improved.

Zhang ’s experience tells us: In the usual operation of children ’s parks, pay more attention to details, find opportunities in the details, and at the same time, look at your own business methods from the perspective of children.

Many children ’s playground owners often complain: it ’s easy to open a store, it ’s difficult to operate, and children ’s playgrounds work hard to maintain, but their performance has always been mediocre, with no improvement. In fact, when opening a store, you should not blindly stand by. If you want to have a good business, in addition to doing daily operations and management such as health and safety, personnel management, store promotions, parent-child activities, competitive games, etc. are also essential for children ’s paradise. One of the successful business methods. 

A children's theme park has accumulated more than ten years of successful planning experience in store activities. Today, Shenzhou Jun will list some sharing for everyone to learn from:

1 weekend parent-child interactive game  

On weekends, invite cartoon puppets to tour the field, play interactive games with children such as eagle catching chicks, guessing fists, and hold some simple parent-child games to create a happy weekend for children and parents to enjoy leisure and intimate interaction!

2 Monday to Friday puzzle activities

From Monday to Friday, at 10:30 am and 15:30 pm, educational parent-child early education classes, let children learn happily in the form of games, singing and dancing in the children's playground!

From time to time, a large lecture hall on "parent-child educational early childhood education" is provided for member mothers to teach mothers how to play puzzle games with their babies, and promote the parent-child relationship with the baby through the game, and promote the development of various physical and psychological qualities of the baby.

3 Combining projects to develop competitive competition activities

Infant swimming pool, "genius swimming master contest", exploration paradise, "brilliant intelligence, brave climb".

4 Monthly member activities

Singing, dancing, eating cakes, and taking gifts with children of the same month's birthday ... Such an intimate activity, such a beautiful birthday, is hard to forget!

5 unique holiday activities

Mother's Day activities: "Love in Paradise, Thanksgiving Mother's Day", May 1st Labor Day activities: "Gathering in Paradise, May 1 Happy Sky".

6 Business alliance activities

Co-organized a large-scale parent-child activity "Family Dart King Competition" with the shopping mall where the children's playground is located, and "Children Talent Show Competition" with the mall.

7 Hold fun classroom activities with kindergarten and other early education institutions

Work together with the Wisdom Castle Kindergarten to carry out the "parent-child baking DIY creative small classroom" activity.

8 Give back to society and hold beneficial activities

Warm-hearted charity activities "close to the stars, care for autistic children", "send warmth, spread joy" caring for left-behind children large-scale charity activities.

Facing the fierce competition in the market, all kinds of promotion activities are filled with smoke and are everywhere in the economic life. Activities have become one of the important marketing methods for many companies to compete for customers. A good marketing campaign can not only increase the popularity of children ’s paradise, but also build the goodwill of the enterprise in the hearts of the participants of the event, and can even directly grab the customers of the same industry. Targeted and then strongly executed activities. How to do a good job planning for children's parks and what aspects are worth noting?

1. The theme should be single and inherit the general marketing ideas

When planning activities, first of all, according to the actual problems of the children ’s playground itself (including the time and location of the children ’s playground activities, the expected cost of input, etc.) and the situation of market analysis (including the analysis of the current situation of competitors, the analysis of target consumer groups, Consumer psychoanalysis, product feature analysis, etc.) make correct judgments, and after conducting big data analysis, extract the most important and currently the most important topic, and it can only be one topic. In an event, you can't do everything. Only the most important message is communicated to the target consumer group. As the so-called "do something, do something", in order to fully convey the latest information to the target consumer Groups can be the focus of the audience together, and it is easier to remember the information you want to express.

2. Directly explain the point of interest

After determining the only theme, the audience and consumer groups can also accept the message we want to convey, but there are still many people who have remembered the advertisement, but have not formed an impulse to buy, why? That ’s because they do n’t see any points of interest that are directly related to them. Therefore, an important point in event planning is to directly explain the points of interest. If it ’s a special promotion, you should tell consumers directly the amount of your discount. If it is a product description, the most compelling selling point should be sold. Only in this way can the target consumer get the impulse to purchase after contacting the direct interest information, thereby forming a purchase.

3. The atmosphere of the activity should be around the theme and be as concise as possible

Many planning copywriters often want to carry out many activities when planning activities, thinking that only colorful activities can attract consumers' attention, but this is not the case.

One: It is easy to cause no distinction between primary and secondary, many market activities are very active, and many people participate, it seems that the response is very enthusiastic, but among the people watching or participating, how many are the target consumer groups of children ’s paradise, Even for the target consumer groups, do they buy products one after another after participating in the event? Or take the gift that was issued and leave. In fact, the problem here is that the content and theme of the event do not match, so it is difficult to achieve the desired effect. In the current market planning activities, some activities are both lively and can achieve good results at the same time, because the activities are only around Theme.

Second: Raise the cost of activities, poor implementation. In a plan, if too many activities are added, not only must more human and material resources be invested, which directly leads to an increase in activity costs, but there is also a problem that it is easy to cause the failure of the program.

Wen Dao has succession, and the art industry specializes! As for the activity planning of children's paradise, it is inseparable. Only by grasping the most basic point, the activity planning will not deviate more and more from the theme you envisioned!

4. Creativity is important

In many cases, the activities are not done well, and it's not just that we don't have good ideas and creativity. Creativity is indeed a very important part of the whole event planning. If the user is not interested, it depends on whether your creativity can attract him. However, at the same time as having good ideas, we also need a systematic thinking plan.

Many children ’s playground owners often complain: it ’s easy to open a store, it ’s difficult to operate, and children ’s playgrounds work hard to maintain, but their performance has always been mediocre, with no improvement. In fact, when opening a store, you should not blindly stand by. If you want to have a good business, in addition to doing daily operations and management such as health and safety, personnel management, store promotions, parent-child activities, competitive games, etc. are also essential for children ’s paradise. One of the successful business methods.