The theme park is an important part of the city's public cultural space and an important link in the development of the national cultural tourism industry.
Starting from September 1989, the theme park in mainland China has entered its 30th year. By type, so far, the types and patterns of Chinese theme parks are as follows:
One is "Park + Real Estate", which is the original OCT model;
The second is "Park + Performing Arts". Songcheng Performing Arts is a typical representative, including Chimelong etc .;
The third is "Park + Technology". On the basis of the original, a large number of high-tech products and high-tech are used to integrate advanced technologies into various sections of the theme park;
The fourth is "Park + Comprehensive", which means theme parks, performing arts, hotels, and even small towns. Divided in the form of experience, theme parks can be divided into five categories, including amusement type, scenario simulation type, sightseeing type, theme type, and style experience type.
Theme Park Development Direction
In recent years, the development direction of China's theme parks has been different from the previous five years. Among them, several of the more prominent situations are:
First, move from first- and second-tier cities to third- and fourth-tier cities. The original theme parks were all first- and second-tier cities, and they were basically occupied by provincial capital cities. Later, the theme parks gradually turned to third- and fourth-tier cities.
Second, shift from large-scale to rationalized construction scale.
Thirdly, the simple construction of theme parks is developing towards the construction of leisure resorts and supporting theme parks, which is the Chimelong model.
Fourth, the transformation from a comprehensive theme park to the construction of a theme park with authorized IP or self-created IP. Some people say that 2016 is the first year of China's theme park IP or tourism industry IP, everyone is pursuing IP, and theme parks are no exception.
Fifth, focus on theme parks where young people are the main target, and transform into parent-child theme parks for all ages. Data from Disney Global shows that 60 to 70 percent of visitors to theme parks are parent-child.
In addition, indoor high-tech children ’s parks or unpowered parks are also emerging, and unpowered projects are now very popular with young tourists. There is also leisure and entertainment. This kind of project has a long duration and rapid transformation and upgrading. It may be loved by tourists in the future. This is the latest development trend of theme parks.
[Currently, the theme park industry in China generally has problems such as serious homogenization of theme parks, inadequate planning and design, lack of personality, inadequate industry self-discipline mechanism, low level of construction, and insufficient attraction to tourists. key. 】
How to break the game?
So, in the face of the severe amusement industry market, how should the theme park break? 1. First, the selection and investment of the region. To solve the predicament of theme parks, we must first start with the selection of regions, which brings investment and competition in theme parks. When choosing a region, the most important thing is to choose the market demand for theme parks, that is, whether there is a demand for theme parks in the market.
2. The core of the theme park is culture and theme, that is, IP. Culture and theme are the souls of theme parks with distinctive characteristics and unique personalities. The construction of theme parks must have cultural themes and must have distinctive characteristics.
3. The theme park's creativity and leisure and entertainment planning is also a very important part. With culture and themes, it is necessary to plan entertainment methods, deeply explore the needs of tourists, and be creative from the standpoint of tourists.
4. A theme park must meet a core theme. In addition, in conveying visitors' information, sort out the ideas, organize the theme park's amusement park route and sequence, so that visitors can have a reasonable experience in physical and emotional during the play . Finally, there is the theme design. Theme design is the core link in theme park design. Without a good theme design and a good story line, a theme park will definitely lose its appeal.
In short, the theme park design should keep in mind: a theme park or an entertainment project, only tell a story, avoid contradictions, maintain unity, use theme park-oriented thinking to creatively design concepts, and highlight key themes and story lines.