In recent years, it has been loved by people in many ways of entertainment. But at the same time, the market competition is intensifying day by day. Operators are trying their best to occupy a place in the market to attract more customers. Amusement equipment is the core of a children's playground , and innovation is the king of children's playground equipment innovation. So, what are the innovative ways of operating children's playground equipment? The following is the analysis of Shenzhou Jun for everyone.
1. Master market trends and define product direction
Taking the market demand as a starting point, after extensive inquiries and statistical analysis of the spending status of amusement projects in a certain area, the results and laws are obtained, the characteristics of the market demand are summarized, and the most popular amusement projects on the market are clearly defined This constitutes the first step of innovation and provides the most powerful guidance for innovation.
Second, the innovative combination method invents new products
In the children's amusement industry, especially the innovation of experiential projects, the innovation of the combination method is the method with lower cost and easier to complete. It includes not only the combination of different amusement items, but also the combination of different amusement items. After combination, it constitutes a new children's play experience product. Regional distribution is proper.
3. Change the whole environment to build a new atmosphere
The environmental atmosphere has an important influence on the attractiveness of children's play projects. There are usually two problems in the environment.
First, the environment is relatively old. For children's playgrounds with long operating years and aging on the ground, walls and glass, it is possible to improve the whole by replacing the tiles on the ground, painting the walls, relocating the seating seats around the playground, and redesigning the free spaces in the playground The environment, build a new amusement atmosphere, complete the entire renovation of the playground.
Second, the environment is relatively monotonous. Many children's playgrounds do not pay attention to the creation of the overall environment and appear relatively monotonous. At this time, the unique characteristics of the project can be combined to create a unique environmental atmosphere, which makes people feel immersive.
4. Strengthen the participation of tourists to create different experiences
Participation and experience are central features of children ’s play projects. Regarding the innovation of amusement projects, for some projects with weaker participation of tourists, you can plan games for amusement projects and bring in the amusement projects in the game, strengthen the participation of tourists, and continuously create innovative experience methods to improve children The attraction of amusement projects.
Fifth, update the hardware equipment to lead the trend project
For a children ’s playground project with a short life cycle, the selection of hardware equipment is relatively fast, which requires timely replacement of equipment; and equipment update is not only to replace the old one with the new one, but to constantly introduce new children ’s play equipment. However, upgrading hardware equipment requires increased investment, so this kind of innovation is necessary to establish scientific analysis and speculation on new equipment.
In this day and age, our level of life has greatly improved, which has promoted the increasing love of parents for children, and also promoted the development of children's playground equipment. Children's expenses account for a large proportion of the cost. Therefore, good operation of children's play equipment will have more revenue. Next, I will briefly talk about the operation notes of children's playground equipment. I hope it will help everyone. .
First of all, the operation of children's play equipment must have lasting popularity, and the popularity must be supported by players. In today's society, parents take care of their children and attach great importance to their children's teaching. A pure playground equipment cannot make parents recognize and encourage. As long as the equipment for co-ordination of entertainment, safety, teaching and health can be accepted in their hearts.
Secondly, in the selection process of children's amusement equipment, we should pay attention to the role of equipment in many aspects, whether it can catch the parents' minds. Children's amusement equipment is not like the video game city equipment. It only needs enough influence to fully vent and relax. It is necessary to think about the parents' scruples and the elements of children's learning and intelligence improvement.
The successful operation of the children's playground is inseparable from the quality of the equipment, not to mention the innovation of the equipment. In today's fierce competition, children's playground equipment can only stay in the society as long as continuous innovation, integrate teaching, puzzle, fitness Children's theme parks with entertainment as one have become popular nowadays.
Nowadays, the development of children's playgrounds has achieved great success, creating a new way of brand profitability. Ma Yun said that word of mouth is very important, so the promotion of children's playgrounds is also very important. So, what are the marketing modes of children's playgrounds?
China News Service, Beijing, October 18th, at 9 a.m. this morning, the 19th National Congress of the Communist Party of China will open in the Great Hall of the People in Beijing. With the opening of the congress, China will officially enter the "19th National Congress".
Experiential marketing has become one of children's paradise marketing magic weapons, with consumers 'subjective experience and experience as the leading factor, creating a free, cheerful, healthy and warm atmosphere, fully stimulating and mobilizing consumers' senses, emotions, thinking and actions , Lenovo and other perceptual and rational factors to promote circular consumption.
Children's Day, National Day, Summer Holidays, Winter Holidays ... In all major festivals, the children's playground can hold a variety of entertainment activities, for example, regularly hold special events or sweepstakes for children of specific groups on holidays or anniversaries to attract nearby Popularity, increase consumer participation, increase consumers ’brand identity and trust, expand the influence of children ’s playgrounds, and help them quickly occupy the surrounding markets.
As the saying goes, the gold cup and silver cup are not as good as the word of mouth of ordinary people, so the word of mouth of consumers is very important. For word-of-mouth marketing, the service attitude of Children's Paradise is very important. Maintain a good service attitude, the children and their children have fun and joy, so that good word of mouth will gradually spread, and there is a greater chance of successfully tapping potential consumers.
Through various management methods such as membership points and ranking systems, it analyzes member consumption information, provides different preferential policies for members of different ranks, and increases consumer stickiness and activity. Tap the customer's subsequent consumption power to absorb the lifetime consumption value, and maximize the value of each customer.
About the marketing promotion of children's playground
There are many methods of marketing and promotion for Children's Paradise. The methods mentioned above are only a part. The purpose of our marketing and promotion is to inform consumers of the products and special services we provide, and at the same time to strengthen the corporate image and obtain the consumer Affirmatively, so as to gain more customers and improve profitability.