Many investors are focusing on children's related industries. Children's amusement park brands have been receiving high attention and maintained a steady development trend.
Many large shopping malls almost have children's theme parks, and many investors are optimistic about the development of children's theme parks. However, as more and more investors enter, children's theme parks are also facing the test of homogeneity and operational capabilities.
A Investing in a children's playground becomes the first choice for venture capital
Most of these children's theme parks are located in shopping malls, and a small number of them are located in concentrated communities. The farther from the city center, the larger the area. These children's theme parks are popular with young families of three, and they are often full on weekends.
Relevant persons in charge of several shopping malls said that children's theme parks can enrich the format of shopping malls, attract family-style consumption, and drive catering consumption, women's consumption, etc., so they are welcomed by shopping malls.
Some insiders said that with the improvement of young parents' education awareness, children's theme parks have gradually attached importance to children's mental training. Children's theme parks have won the market's welcome under this background. The children's industry is the mouthpiece. Children's theme parks, as relatively low threshold and high popularity projects, have become the first choice for many entrepreneurial investors. It is expected that a market of 100 billion yuan will be generated every year in the next ten years.
"My original intention was very simple, that is, to change the learning habits and hobbies of children who are three kilometers away." A person in charge of a children's theme park told reporters that he had engaged in education and learned that Lego has a good educational role for children and is optimistic about children's topics The development potential of the park, so choose to be a children's park. He introduced that the theme park cultivates children's hands-on and creativity through Lego and robots.
B Investment amount depends on project size and theme, etc.
Although many investors are interested in children's theme parks, they think that the amount of investment is high and do not want to learn more about it. However, in fact, the investment cost of children's theme parks depends on factors such as scale, indoor or outdoor, and the required amusement facilities. Upfront investment of millions of yuan is common, but there are also hundreds of thousands of projects that can enter.
Industry insiders told reporters that children's theme parks like this are large and have many outdoor amusement projects. Facilities purchase and maintenance costs and labor costs are relatively high, making it difficult for investors to enter.
Some themes are relatively small, such as baking, Lego and other theme parks are relatively low cost. Mr. Lin introduced that the initial investment was 1.5 million yuan, including franchise, decoration, marketing, marketing, environmental construction and advertising design. Because Lego equipment has a relatively small loss, a one-time investment of more than 100,000 can be used for about ten years.
In terms of fees, parks with the theme of training and quality education generally charge according to the amount of courses. At present, a class is about 150 to 200 yuan. Now there are 200 to 300 students, and about 50 to 60 students come to the class every day. "At present, the operation is good, and it has almost paid back for more than a year." Amusement-themed parks are mainly charged by amusement items, and the fees for different amusement items are different.
C is not easy to operate, and it also faces problems such as homogeneity
However, with more and more investors entering the field of children's theme parks, competition in this industry has become more and more, which has accelerated the survival of the fittest. Data show that since 2008, most children's theme parks have operated for less than two years, and many theme parks have declared their deaths before returning due to poor management.
The reporter learned that on the one hand, the problem of homogenization is getting worse. Although many shopping malls or commercial malls have children's theme parks, similar amusement facilities are common and lack of advantages in competition. As a result, some smaller or poorly located children's theme parks were quickly eliminated from the market.
In addition, children's theme park is a dynamic business.It requires both a deep understanding of the industry and how to operate the children's business.If the team's experience is insufficient, it may extend the cycle of returning to the original or even because it cannot support it collapse.
Although parents pay more attention to their children's education and multi-faceted abilities than in the past, parental awareness needs to be further developed, especially for some relatively small children's theme parks. Mr. Lin said that many parents do n’t understand what Lego is and why they want to learn Lego, which also affects the speed of “sticky babes”.
Now many people come to invest in this industry, but just think that education is very simple, and the money invested will soon return to the capital, but this is not the case. If you invest 1.5 million yuan, the money recovered is not all your money, and the courses sold are the recovered money. "That is to say, a child reported 100 lessons, took 10 lessons, and the rest The 90 lessons have not been sold out, he may come back at any time, so it will take at least two to three years to return the books. "
Other investors said that children's theme parks still have low seasons and high seasons, and they need to use the income of the high seasons to feed the low seasons. Winter and summer vacations and weekends and other holidays, at this time there is a large passenger flow, sometimes subject to reception capacity can only be anxious. The workdays are all off-season, and expenses such as rent and employee salaries are often insufficient.
Strategy: How to invest in a children's theme park?
1. Consider how many communities are within ten kilometers around the site, what is the per capita income in this area, and whether there is potential for children's consumption;
2.Select more popular projects and brands according to market demand, pay attention to rich diversity and uniqueness, and think about how to stand out from many competitors;
3.Packing is very important, find professionals to decorate the store and design a theme park that matches the style;
4.A team with or without experience decides how fast it will pay back, so choose an experienced team;
5.Continuous learning, and constantly update the theme park's ideas and projects according to the development of the market;
6. Strengthen publicity and find ways to attract more target customers.
Example: How to join a small children's theme park?
Small children's theme parks are relatively inexpensive and relatively easy to operate, making them more suitable for ordinary investors. If you want to invest in a small children's theme park, there are two main forms of cooperation with the brand. One is equipment output.Merchants can buy equipment from brand companies, no franchise fee is required, and equipment that does not require much money is purchased. Merchants enjoy the after-sales service of the brand company, but cannot use their brand logo and name. Fight alone ".
The more common way of cooperation is to join, and the brand can provide a full range of operational support and services, including site inspection, site planning, decoration design, equipment design, store management, store training, and event planning, and other one-stop services. How does a business operate. For example, "Hip-Hop Children's Theme Park" can choose either device output or joining.
The franchise fee ranges from thousands of yuan to tens of thousands of yuan. Some brands also stipulate that if the equipment order exceeds a certain amount (such as 100,000 yuan), the franchise fee can be waived. What it collects is not the franchise fee, but the brand equity fund, which is used to bear its rigid costs such as market planning, brand promotion, system development, and member maintenance. "It will return this fee to the store through market input." The fee is charged at 5% of system sales.