As the children's playground is on fire, children's playgrounds have set off waves of investment in the market. There are more and more children's amusement parks joining the market, and more and more investors joining children's amusement parks.
Many friends inquired that they intend to join the opening of the children's playground a year ago, but they don't know exactly what to pay attention to when opening the children's playground. Then, the entertainment style will analyze and introduce to you what risks to pay attention to when joining a children's amusement park.
01. Knowing the market early
To invest in any industry, you must first understand the market environment of the industry! If you want to open an indoor children's playground, you must have a clear direction, where do you plan to open it? Is it a first-tier or second-tier city, a third-tier or fourth-tier city, or a rural area? Different regions, specific The market conditions are different, and the plans for opening children's playgrounds are different in different market conditions. For example, if you plan to open in first-tier and second-tier cities, the market is more mature and can accommodate a variety of indoor children's playgrounds of different sizes. You can open a large and medium-sized indoor children's playground in a shopping mall, and you can open a small and medium-sized indoor children's playground in a community Paradise; and if you want to open in third or fourth tier cities / towns, the market size and customer volume are small, you can choose small and medium indoor children's playgrounds.
02. Site Selection
Site selection is a very important thing for children's playgrounds. A good site is one of the hardware indicators for the continuous operation of the park. When selecting the site of the park, it is necessary to evaluate the traffic flow around the site and the commercial prospects around it. The basic principle of children's playground site selection is to choose a lot of customers, close to target customers, and convenient transportation. The most common ones are near shopping malls, supermarkets, communities, and kindergartens. Choose as few pillars as possible in the area used in the shop, and the height inside the shop needs to be more than 2.8 meters. Generally speaking, 1 ~ 3 floors must be selected. It is recommended that the locations of the shops should be selected in large shopping malls, shopping malls, supermarkets, large communities and so on.
03. Amusement equipment selection
What are the children's play equipment? This is a question that entrepreneurs are very concerned about. There are many types of indoor amusement equipment, each with its own characteristics. When choosing amusement equipment, you must choose high-quality and safe equipment. In addition, the specific equipment you choose should be determined according to market demand and the positioning of the park, rather than blindly selecting the latest equipment. .
04. Select a strong brand
Choosing a strong children's playground brand is undoubtedly an important step in determining whether investors are successful in starting a business. Today there are many naughty castle equipment brands, and it is really difficult to choose one. Slobby suggests that you must be careful when choosing a brand, choose a good quality and creative, and of course recommend that you conduct field inspections. If you choose a brand with average strength, then the initial investment, equipment quality, and after-sales service are not guaranteed.
05. Children's playground decoration
For children's playground, the decoration of children's playground is very important. The overall style design of the park is about whether it can attract more tourists to spend, bring more traffic to the park and increase its turnover. Therefore, when decorating a children's playground, do market research, understand children's preferences, and avoid homogeneity. Only with a distinctive theme and reasonable area decoration design and a children's playground with its own characteristics, can more children like it and bring higher popularity and income to the playground.
06. Doing Operational Management Well
To build an indoor children's playground with market competitiveness and profit? Operation management is very important. Improving the quality of services and attracting and retaining parents; planning rich activities, giving children different recreational experiences, and grasping their hearts. Operation management is a neglected place for many entrepreneurs. Investors need to do a good job in the operation and management of children's playgrounds. The positive and friendly service quality of employees can give the parks vitality, and standardized management guarantees the sustainable profits of the park.
07. Increase publicity
As a newly opened children's park, we must first expand our popularity and let more people know about our park in order to bring a steady stream of customers. Therefore, it is very necessary to do well in the early stage of park operation. Ways to carry out, such as flyers, balloons, etc., from the media, post bars, various parent-child websites or local forums, WeChat circle of friends, billboards, bus body advertising.
The above are some suggestions summarized by the entertainment style for novice investors. In order to open a children's playground, all details should be well grasped, understanding the market dynamics, and meeting customer needs are the things each operator needs to do well.