The ability to drive the whole family's consumption has made the children's business a magic weapon for the retail industry. The children's business has gradually become the “standard” for emerging shopping malls and shopping malls. They even open up about 15% of the operating area for children's entertainment. How big is the Chinese children market and what is the outlook? How do children's paradise and shopping centers achieve a win-win situation?
What is the outlook for the children's format?
Super strong gold
The huge child population is the foundation of the children's industry and the driving force for the development of children's industry. According to public survey data, at present, there are 290 million children under the age of 12 in China, and nearly 400 million young people under the age of 18. The youth consumption expenditure has accounted for 25% of the total household income, and is increasing at a rate of more than 9% per year .
The rapid development of the children's industry is backed by a huge market of more than 250 million children aged 12-14. At present, China has become the second largest consumer of babies in the United States. With the full implementation of the two-child policy, the market size of China's children's industry is more likely to exceed 2 trillion this year. The children's industry is bound to be a huge business opportunity.
Promoting household consumption through the children's business is the starting point for businesses to add to the children's business format. From the phenomenon of “one child, six adults” to the phenomenon of “two children and six adults”, children have become more and more the core of a family, especially in first- and second-tier cities.
Who can reject the child-experienced consumption that drives people?
Children are the group that has the greatest potential for stimulating popularity and consumption. The children's format is only a “tipping point”, which drives the big cake of family consumption. The choice of the child determines the whereabouts of the family, and the distinctive children's format has a clear driving effect on the flow of business. At the same time, the atmosphere of parent-child, affection, growth, happiness and food is mixed. Which parent does not love it! For operators of commercial complexes, a new shopping mall has a three- to five-year incubation period after its opening, but the proportion of joining the children's experience format can shorten this cycle and “make up” the shopping center as soon as possible. Other businesses. Children's consumption can bring sticky consumption to the shopping center, and drive consumption of catering, entertainment, clothing and department stores.
How should a children's playground operate to create a larger flow of people?
Do a good job for parents
The decisiveness of children's amusement park consumption lies in parents, so the playground must not only be loved by children, but also recognized by parents. So, what should I do?
First of all, pay attention to the appearance of the park. Appearance is the first feeling that gives people a sense of the decoration style of the park, the choice of equipment, the location of the equipment and so on.
Second, the park must be safe, clean and hygienic. Regularly check the safety of the screws of the amusement equipment and other safety issues, as well as cleaning and disinfecting the amusement equipment, in order to cultivate loyal customers.
Third, don't let parents wait in line. Whenever and wherever, long waits are enough to make people crazy. Maybe they still complain that there are few guests in the park on weekdays. No one cares about them. When you are really busy, do you feel that you have lost one more? What about the plan?
The park project has a certain timeliness
After the children have been playing for a while, the freshness will be reduced, or the children will not like to play these amusement equipment when they grow up, so they should cater to the children's needs and regularly replace some amusement equipment . Of course, there is no need to change the amusement equipment frequently. Once the money is a problem, the older children will leave, so there will be smaller children to join, and your paradise is equally popular.
Therefore, it is best to add some equipment that parents can play in the children's playground . Nowadays, parents are busy with work and have less communication with their children. They also hope that there is a place where they can play with their children. Children can have fun and improve their parent-child relationship. Parents will be more than happy to bring their children to your playground. play.
In the current society, parents care for children and pay great attention to their children's education. Simple amusement equipment simply cannot allow parents to recognize and encourage. Only equipment that combines entertainment, safety, education, and health can be accepted in the heart. Therefore, in the process of equipment selection, we should pay attention to the multi-faceted effects of the equipment, whether it can grasp the parents' minds, and whether it can produce lasting popularity. Some devices may not be very stimulating in the game, but they are positive in the learning and education of children and should be considered. Children's paradise does not need to be stimulated like a video game device. It can be fully ventilated and relaxed. Parents' concerns and children's learning and intellectual improvement must be taken into account.
Paradise competition is a comprehensive strength, a unique paradise will certainly be able to cultivate a lot of repeat customers, so the park can be more thoughtful in terms of service, culture and equipment. Perhaps in your world, the park should attract children's play equipment. In fact, this is unique. It can be a kind of iconic food, an ice cream, a drink, a sausage, as long as it can give children. They bring a taste experience that can't be found anywhere else.
power of the team
The park staff team is a group, regular team activities, and the completion of the big dinner has become an opportunity for everyone to communicate and eliminate barriers. Of course, team building can not only take advantage of the opportunity to eat dinner, early meeting, handover meeting is also a very good opportunity, especially early morning, because the general opening time of the park is 10 points, there is full time to use the morning meeting opportunities to communicate.
However, when paying attention to the morning meeting, when summing up yesterday's work, pay attention to the accumulation of experience, try not to directly criticize, and avoid affecting the employees' work mood for one day. In the morning meeting, not only can you communicate information, but you can also intersperse some employees to expand communication activities, break the ice for one day's work, and increase the interaction and interaction of the staff's home.
How to better manage the children's park to provide you with marketing advice
1. Expand influence before opening. First of all, the promotion of advertising flyers before the opening of the business, with this single to the children's paradise free experience, so that nearby parents, children know that there is this children's playground, so that parents can bring their children to continue to spend regularly.
2. Prepare some small gifts to make parents feel very warm. As long as the parents who bring the children, find some people with more sales experience to introduce the benefits of recharging cards, and the discount card is more powerful, and the funds will be returned as soon as possible. And register the child's birth date, you can have special discounts on the children's birthday, such as free to play on the venue or send a small birthday gift.
3. On the opening day, organize an event, such as baby crawling games, parent-child games (ballooning, ballooning, leggings, etc.). At the same time, it is necessary to give parents a good impression while stimulating the atmosphere of the scene, so as to attract future parents to bring their children to play or participate in activities.
Continuous marketing ability after opening
1. Plan what kind of activities are launched every month, especially on statutory holidays to launch more interesting activities. It makes a lot of sense to move parents and children! At the end of the event, a reward is selected. When there are many children, our caregivers can organize activities randomly from time to time, such as organizing children to dance, jumping well to win prizes, or organizing competitions on the field, playing games according to actual venues, hiding some in the venue. Items, children who find items, prizes and other activities to attract children.
2. Parents who have already done the card encourage more consumption, and the parents who just attended persuaded to do the card for the child. It is best to build a WeChat group for these members and let everyone share their participation.
3. Good service is also a very important word of mouth. Visitor service centers and ticket offices are always the busiest places in the park. Let the tourists feel the smile service at first sight, the warm courtesy of the reception desk work, the intimate and due diligence of the guide staff can add a lot to the park. For example, the park guides understand the duties of the guide, that is, from the perspective of the operator, it is to do terminal sales, maintain the safety and atmosphere of the park, and from the perspective of the parents, it is a good guide for children. Only by satisfying customers can sales performance be gratifying.
4. Not only must the service be good, but the amusement park is clean and tidy. It is also possible to establish a sound environmental cleaning system, disinfecting and cleaning twice before opening the park, closing the park twice a week, vacuuming, cleaning, regular inspections, regular inspections, strict maintenance and finishing, and special soft cloth for the staff. Carefully scrub each device and carefully check that the connection parts of each device are secure, that the circuit electrical appliances and common components are not damaged, that all parts cannot be spiked, and so on. Providing a clean and entertaining environment will attract more parents to bring their children to play.