Nowadays, many people are paying attention to the industry of children's playgrounds. However, for those who entered the industry, this project is still confusing. Xiaobian saw many people taking a detour, and even left because of some site selection mistakes.
Combining the industry observations of a store manager for several years and the company's more than 20 years of operating experience, I have summarized some basic rules and hope to give some inspiration to the latecomers.
First, about the height and shape of the park venue
The net height of the store should be 2.8 meters or more, so that the sense of space of the entire store can be reflected, and it is open and comfortable. (Naughty fort and amusement equipment are all above 2.8 meters, but the effect is too low.); The number of columns in the area should be as small as possible, and the shape of the site should be as regular as possible, so that the utilization rate of the site is high. The net height of the store is the distance from the lowest point of the roof to the ground.
Second, the floor location of the park
On the first to third floors of the floor (there are restrictions on fire protection on other floors, it is not allowed to be a children's playground). This is a top priority. In my years of working in the indoor children's playground industry, I have lost my blood because of fire problems. I have seen a lot of things and I am deeply sorry about this. I hope that the latecomers must pay attention.
Third, several typical stores in the park
Suggestions for the site selection of the shop: There are four types of typical forms of the park in the past few years: First, Shangchaodian (large shopping malls, supermarkets, shopping centers, it is recommended that the best location to look at the children's store area, so that the target customers are relatively compared Concentration); second community store (large community or community concentration area): third street shop (commercial street, pedestrian street); fourth square shop (front street shop of activity square). In terms of actual operation, the cost performance of the latter three is not very high. Generally, it is not recommended, but it is not necessarily impossible to choose. It only requires specific analysis of specific problems.
Fourth, the lease term of the park
The lease term is recommended for more than three years. Why is this suggestion combined with a recycling cost period of the indoor children's park? Generally speaking, the indoor park return period is normal from three months to one year. Of course, one month is not excluded and one year later. The extreme case of this. If the lease term is short, it will be a big loss to our profits.
Fifth, the location and rent of the park
The rent of the park is undoubtedly the key to the success of the opening of the park in the early stage. The location must be good. The so-called location is to choose the location and choose our potential customers. Generally speaking, a good location is a place with a large flow of people and a lot of potential customers. At the same time, it is about the rent problem. This is not a blame. Of course, it is trying to talk about the minimum.
Sixth, the choice of new and old business
Personally think that the old business is preferred because the old business has a mature commercial atmosphere and has immediate commercial effects. It is not that the new business cannot be chosen as a paradise. However, the new business must check the occupancy rate of the surrounding residents. Business positioning, success rate of new business and other factors