No matter which industry, there will be a peak season and a low season. Children's playgrounds are no exception! Recently, many children's paradise owners have raised their own confusion: children's paradise is very popular on weekends and holidays, but the traffic will be reduced every weekdays such as Monday to Friday. How can we increase the Monday to Friday? Customer source, the popularity of the weekend? Do the following to make your children's park franchise store in the so-called "off-season" can also continue to increase customer income.
For this confusion, I personally think that it is really necessary to make a customer from Monday to Friday like a holiday! The following 11 marketing magic weapons teach you how to improve revenue efficiency~
1. Personnel equipment should be charged:
During the peak period, the amusement equipment in the park is fully operational, so the equipment should be inspected and repaired regularly when the passenger flow is relatively small, so as to avoid accidents due to equipment safety problems when the children play. In the same way, employees often complain because of the heavy workload and the lack of excessive rest time. At this time, the operator should let the employees get reasonable rest time and enlighten the employees. And it is necessary to train employees regularly, knowing that learning is endless.
2. Innovate and reform:
Statistics on the usage and operating income of various equipment in the park in the past, knowing that we can compete with each other. For less popular devices, you can promote them in a targeted manner, such as letting children enter the park for free; if the effect is not significant, then consider replacing the device. In addition, from Monday to Friday, because of the age-appropriate children’s schooling, the children’s park will have less traffic than the weekend, so the park can promote promotion for pre-school children from 0 to 3 years old, such as early education courses, workday discounts, etc. .
3, parent-child interaction is more intimate:
In the off-season, in addition to attracting pre-school children under the age of three to play in the park during the day, at about 7 o'clock in the evening, some children-friendly interactive games such as manual activities, grab stool games, and clips can be played for children over three years old. Bead games, dribbling games, and ballooning games. Winning children and parents can not only get a small gift, but also free to play the park once. And you can cooperate with nearby kindergartens, maternity stores or early education centers to organize regular events to increase the popularity of children's playgrounds.
4. Comprehensive promotion of promotional materials:
For promotional and promotional purposes, children's indoor theme parks usually print corresponding promotional materials, which are sent to potential customers or placed inside and outside the park. Like event posters, direct-sending magazines, small doll toys, cartoon clothes, smiley faces, etc., are the information to be conveyed by children's indoor theme parks or the images and ideas to be created, and the advertising media that are transmitted to consumers and customers.
Promotional materials can be infiltrated into every aspect of daily operations, such as the basic indoor playground of children's indoor theme parks. Not only can parents help the children to have a clearer understanding and understanding of the children's indoor theme park while they are playing, but also can be brought back by parents and children to play a free publicity role. In addition, the VI visual communication system of the children's indoor theme park itself should be fully embedded in the entire park and all the publicity information, so that parents and children can feel everywhere.
5. Improvement of advertising plan:
Advertising is the first line of marketing promotion. Almost all children's indoor theme parks will make an overall publicity plan every year, and there is a corresponding advertising budget. Advertising, including the production of themed image commercials, TV commercials, newspaper advertisements, radio advertisements, magazine advertisements, TV subtitle advertisements, electronic billboard advertisements, public transportation advertisements and online advertisements. In the annual advertising plan, it is necessary to make the most effective combination and use of various advertising forms, and evaluate and analyze the effectiveness of advertising, as the basis for the adjustment of the next (season) annual advertising plan.
6, play membership card promotion:
At present, the ethos of parents accompanying children to play in both large and small holidays is growing. The relevant industry and kindergarten cooperate to issue the Children's Indoor Theme Park membership card. These membership cards are not only an intangible currency circulating in the market, but also a propaganda medium for marketing and promotion products. However, it should be emphasized that the membership card in the children's indoor theme children's park must give the cardholder or the consumer a good value for money. Otherwise, it will be counterproductive and destroy the image of the children's park storefront.
7, off-season discount promotion:
The children's play industry, especially the amusement park-type industry, is affected by the weather and seasonal climate. In the children's indoor theme park, when the passenger flow is low and the equipment utilization rate is not high, the ticket discount strategy can be implemented to attract parents to bring the children to the door. Parents are attracted to the children's indoor theme park due to the discounted ticket price, but the consumption of entertainment or children's goods may not be reduced. This is another marketing strategy to stimulate tourists' desire for consumption. A large number of facts prove that the off-season ticket discount promotion strategy can effectively alleviate the decline in turnover in the off-season.
8. Festival promotion activities are enriched:
Festival promotions are common in department stores, large shopping malls or large shopping centers. Children's indoor theme parks can also be cited in marketing, as festivals are the best time for children to play. According to relevant reports, from the perspective of the consumption structure of the children's market, tickets account for about 50%, and other consumptions also account for about 50%. Grasping festivals to promote goods or tickets, it can also drive consumption of goods other than tickets. A variety of festival promotions will bring more benefits to children's indoor theme parks. When planning a festival promotion, we plan a unique festival plan based on different festivals. It is worth mentioning that various holidays, such as summer vacation, winter vacation, eleventh and fifty-one, are being used more and more in the planning of children's indoor theme parks, and bring more business atmosphere. The crowd should be taken seriously.
9. Success of marketing strategy planning:
After the large-scale construction, the competition for children's indoor theme parks has shown a very fierce situation. To create a unique image, build popularity, attract more tourists, and stand out from the competition, we must have a complete and unique marketing strategy plan. . In order to comprehensively plan the marketing strategy, it is necessary to consider all aspects of the operation of the children's indoor theme park. For example, the difference between the light season and the peak season - how to win the competition in the peak season, and strive for more market share; what measures should be taken in the off-season to reduce the idleness of equipment and increase operating income; the choice of advertising media should be as close as possible The interest orientation of the consumer group; the planning of marketing activities should be rich and unique. These are all things that should be fully considered in marketing strategy planning.
10. Marketing business development:
A good children's amusement park must have its own characteristics when it wants to continue to operate for a long time. It must have a keen insight into the market and understand the needs of children. Novel devices and visually impactful products must be used to attract children's attention, highlighting product personalization and competitiveness. Therefore, whether it is an investor or a business, the promotion of a children's park is the most important factor in obtaining income. Good promotion programs such as: special holiday free experience, holiday promotion, theme activities and celebrations, cooperation with good institutions, schools, tourist areas, rewarding children's growth files and shopping malls.
11, late promotion of outstanding personality:
Although children's indoor theme parks often have joint marketing with kindergartens, they should also open their own marketing channels to do business marketing and development. The Children's Indoor Theme Park is a unique children's play project. It can be easily packaged or combined with other industry formats to make its marketing business more extensive and marketing channels more accessible.