According to statistics, the overall sales of children's industry reached 2.5 trillion in 2018, an increase of about 15% compared with 2017. The opening of the second-child policy has made the number of children in China continue to increase, and the post-90s parents who have a new wave of parenting have become the mainstream factors for household consumption, and the market prospects for children are improving. In such a large environment, the children's entertainment and children's education section of the children's industry has become the highest point of the industry's development because of its strong market potential, which meets the educational needs of parents and the growth needs of children.
At the same time, the children's industry is also facing many pain points in the development process. As the productivity of the industry continues to expand, equipment manufacturers, due to the emphasis on production, have led to a business model around product hardware. In this mode, equipment manufacturers copy and copy lead to serious homogenization, lack of innovative original products, blindly reduce production costs, resulting in difficult product quality assurance, product iteration speed is too fast, gain market share through price competition, disrupt market order Other ills continue to emerge.
In the process of operation, in order to save costs, the venue operators choose products with low cost and unguaranteed quality, relying on extensive operation, constantly destroying market prices and obtaining profits. In addition, excessive mining has led to poor management failure; lack of systematic business philosophy; project income is not optimistic; industry talent shortage; management level can not keep up. All kinds of things here have become a stumbling block in the current development of the industry, which has made the transformation and upgrading of the industry face many obstacles. The current children's industry seems to be prosperous, but in reality it is very dangerous to walk on the edge of a cliff. At this time, the quality of the entire children's industrial system has become more and more important.
At the beginning of 2019, in order to solve the pain points of the industry development, the overall concept of “scenario-based child growth space” was proposed, and the two aspects of children's entertainment and children's education were merged to create a “scenario-based child growth space” under the new entertainment mode. Breaking the single business model of “playing” and “teaching” in traditional children's parks has opened up a new way of thinking for children's paradise “learning in play and learning in school”.
In the project design, the “scenario-based child growth space” fully embodies the planning and design concept of “space sense, experience style, diversity and comfort”, and each space is rationalized according to age, function and interaction. Division. Each space perfectly blends the concepts of “playing” and “learning”, interspersed with whole brain training, early education, physical fitness, handwriting, technology, entertainment, etc., not only allowing children to get rid of the boring classroom constraints, but also Can harvest more things that you can't learn in class.
“Health, happiness, insight, and cognition” is the main concept in the business process of “scenario-based child growth space”. Physical and mental health is the most important thing in the child's growth process, and it is also the parents' most concerned. The “scenario-based child growth space” focuses on every detail of the child’s growth process. Through the fun and educational way, the children can understand the physics, geography, humanities, technology, etc. in the game. The knowledge you can't learn in class increases your child's knowledge. The most important thing is to help children form correct values by unknowingly passing the correct way of thinking and cognition to children in the process of “playing” and “learning”.
In addition, the “scenario-based child growth space” can also increase the child's participation through a series of organized and systematic parent-child games, and enhance the child's self-confidence by participating in the game to enhance the child's sense of achievement and achievement. Let the child grow up healthily in a confident state. In the course of the game, you can also exercise your child's physical strength, temper the child's willpower, etc., and truly make the child's physical and mental health and development.
As we all know, parental participation and companionship are indispensable during the child's growth. In a fast-paced modern life, time becomes very important for everyone. Everyone is busy with time, and companionship becomes more and more precious and rare. In the rare and precious free time, accompanying children is something that many parents will do. However, there are very few parents who really play and talk with their children. Studies have shown that in the process of growing up, the lack of companion children is more psychologically vulnerable and more prone to psychological problems than those parents often accompany. Therefore, companionship is a problem that parents attach great importance to, and it is also the focus of the children's playground.
In addition, as the operator of the children's park, it should be understood that although the child is the main customer group of the children's park, but the parents are paying the bill, therefore, how to let the parents truly recognize the park and participate in it from the bottom of the heart, is the need of the park operators Thinking about the problem. Everyone knows the truth, but there are few children's paradise that really let parents participate and accompany them. Looking at the current children's paradise in China, we will find that the vast majority lack parental involvement and companionship. Then, when the companion economy and the holiday economy become important growth points for the entertainment industry's operating income, as the operators of the children's industry, how to apply the two to the children's industry and eat these two cakes? This requires the industry to respect the original and respect the benign development of the industry. It is necessary to keep a low head and look up the sky, grasp the market demand in a timely manner, strive to improve the quality of operations and services, and increase the production capacity of the project.
Parent-child birthday event
The development of the children's industry has reached a critical point of stopping to think about moving forward. On this node, as a member of this, we first need to do our own thing. If the equipment producer insists on original content and independent research and development, and constantly refines its own products, the products are made well and refined; the venue operators must always meet the needs of consumers, follow market standards, observe social ethics, and constantly improve the quality. Service, improve the management level of the venue, and so on. These are the fundamentals for the continued development of the industry. Premier Li Keqiang once said: "Transformation does not mean switching." The transformation and sustainable development of the children's industry requires the joint efforts of everyone in this industry. Everyone is doing their own job, which is the greatest contribution to the development of the industry. .