With the continuous development of society, the functions of indoor children ’s playgrounds are becoming more and more comprehensive. In the past, it was just a simple play function, and later it was fun for education, and now it is to develop children ’s self-confidence and improve their physical fitness. Indoor children's playground is no longer a simple children's entertainment center, it carries more social responsibilities, so for the future, how will the indoor children's playground develop? After a long period of observation and analysis, a children's playground believes that its development direction Five.
1. The comprehensive amusement experience of paradise + retail / catering / culture realizes the development of the entire industry chain: in addition to increasing the area of indoor children ’s playgrounds, indoor children ’s playgrounds also introduce children ’s retail formats such as children ’s bookstores, commodities and toys, children ’s dining and culture Formats are also included to realize the development of a full set of industrial chains. At the same time, how to "cross-border" has become a new mode of operation for indoor children's playgrounds, and in continuous exploration and practice, this rigid demand will be used in the future to create greater value.
2. The "customized" large theme park will form a brand output cooperation model with the developer: usually a large cartoon theme concept store with an area of 5,000-10,000 square meters, connoting a comprehensive format of amusement + retail + catering + experience, and It can form a brand output cooperation model with developers. According to the space requirements and commercial positioning requirements of the shopping mall, tailoring this type of large indoor children's playground is also the flagship store model of the current children's theme park.
3. "IP" has a strong fan effect, making "Anime IP + Indoor Children's Paradise" a new model: Based on the fan traffic effect brought by animation IP, many indoor children's parks have seen the possibility of combining animation with the park, and have begun Doing deep cultivation in content, there has been a boom in "animation IP". Embed well-known anime images in indoor children's parks to make anime works more visual, malleable, derivative and diverse, and use realistic images to restore anime scenes. At the same time, animation IP can make children's theme parks more vivid, flexible and imaginative, allowing children to view animation IP from different angles, inspiring children's various perceptions. In the future development of children's industry, "anime IP + business" will Form a new product model.
4. The age definition of the customer group will gradually become blurred, with the participation of children and adults: the ultimate responsibility for the indoor children ’s playground is the parents, so the core is to focus on the growth of children and the experience of parents. More and more indoor children's playgrounds have introduced parents to participate in children's entertainment, enhance parental participation, achieve parent-child interaction, and increase the proportion of adult play, extending the customer base to young people without children.
5. Cool sports, expansion, exploration and other novel theme experience projects will emerge one after another: more and more parents want their children to be more confident, more willing to try new things and accept challenges, and let children participate in some sports and exploration projects. At the same time, the introduction of children's expansion / exploration experience centers in shopping malls is on the one hand to attract passengers to meet the needs of customers, and on the other hand to provide a diverse entertainment venue for children.