After the consumption upgrade, children's needs tend to be diversified and personalized, which has prompted children's business to begin to diversify, and has also spawned a number of new formats that improve children's quality of life.
1. Children's retail
At present, children's retail is still the largest number of shopping malls in the number of shopping centers. Therefore, some small shops are interspersed in the children's business gathering area, and the brand dislocation is noticed during the layout. Pregnant women, babies, children, big children, and toys are all included.
2. Children's education
With the emergence of a new generation of parents after 80 and 90, they pay more attention to the early education and innovation of children, which has given birth to a strong demand for children's education and training. Lego, swimming, piano, English and painting classes are different. And enough.
Today, experiential consumption is king, and experiential consumption is more attractive to children than adults. For example, children's play is absolutely popular, generally including: naughty castle paradise, hand-made, electronic entertainment, sports and fitness, role-playing.
Paint the children's restaurant into a variety of fairy tale themes: gardens, castles, fairy tale towns, each telling its own story. Not only provide catering, but also combine with children's play, children's reading, children's retail, etc., multi-line service, let children play well, eat great.
V. Children's photography and related business
Although it is convenient to take pictures on the mobile phone now, many parents still choose to go to the photographer to shoot. After all, they can be dressed up with special features. Or dress up as a mermaid, or dress up as a small koala, sprouting.
From children's photography to children's play, haircuts, clothing, design, nails and many other formats. In addition, the hand-workshop area, the net red punching area, the slide climbing area, and the reading of the parent-child area and other novel places continue to enrich the children's experience.
Children's medical care
In the United States, more than one-third of medical clinics enter the mall. However, in China, children's medical care is still relatively new, with light medical care such as dental and non-medical insurance. However, children's medical institutions enter the shopping center, and can form a linkage with other formats such as amusement and retail, and have created a strong-hearted agent for the shopping malls facing “difficulty in renting”.
The “One Tow N” economy driven by children’s consumption has gradually made the children’s business form one of the main formats of major shopping centers across the country. Introducing parents to participate in children's entertainment and achieving parent-child interaction is the biggest concern of the current development of children's shopping malls.
01. Develop game products for parent-child sharing
If the business layout of the children's theme only focuses on the attraction of the children themselves, ignoring the parents holding the wallet, only paying attention to the entertainment demand, and ignoring the catering and shopping activities that can be used in the same scene, will miss the parent-child family. The benefits of consumption. It is very important for parents to put down their mobile phones and participate in the game together.
02, with traditional children's entertainment products group
Combined with excellent traditional children's products, such as naughty castle, manual DIY, story hall, etc., it forms a new interactive experience, and a variety of activities, to improve the consumer satisfaction of parent-child families.
03, the integration of business forms a linkage consumption
The scened game experience has a lot of integration with other formats around it. After the end of a game, you can give away nearby restaurant coupons, discount coupons for shopping, or you can get a free game at the surrounding restaurants and supermarkets. As long as you have enough imagination, you will operate the mode and game mechanism according to the actual situation. If you need design, you can form a multi-point joint and connected consumption.
04, the flow of online and offline conversion
Use online marketing activities to attract users to the scene, and then use APP and WeChat to convert the offline target audience into online users of specific platforms, and then let these users repeat offline through targeted online promotion. Scene consumption can form a virtuous circle of diversion.
The parent-child experience format promotes circular consumption through interactive integration and brings multiple business opportunities, thus achieving the siphon effect of children's consumption “1+2” and “1+4”. After the children's consumption upgrade, it will continue to become the main force of future consumption.