Whether it is indoor or outdoor children's amusement park, I believe that everyone has encountered the dilemma of "no guest to door". An article on the Internet explains this situation: the difference between ordinary employees and excellent employees is that “playing routines” is more attractive to customers than “realistic benefits”. But is this really the case?
What we must know is that there are many more important factors behind the “no-go to the door”: satisfaction, experience, comparison of competitors' advantages and disadvantages, and correct operation management. After all, the "poses" of the amusement park operations are not correct. Take a look at the four “minefields” in the amusement park operation. How many of you?
Low satisfaction, customers will not come again!
The operators of amusement parks need to think more: Does our amusement equipment cater to the needs of the guests? Have you carefully observed the expression of the customer? Can you see from the expressions that the customer is satisfied? After discovering the customer’s “dissatisfaction”, did the store adjust its operations in time?
Customer Satisfaction Survey: You must do a return visit survey. No amusement park can make a service in place, and a small improvement in service every day will greatly change the satisfaction of customers in one month.
The door-to-door rate is low, and the gap with the competition is big!
As the saying goes: "Know yourself and know each other, win every battle." So, do you know competitors?
The boss's internal reference team will conduct market research during the operation period, and analyze the situation of at least five local competitors, which must contain two recent ones. For the size of the competitor's venue, the type of equipment, service content, target group, pricing, and promotion strategy should be well known.
Then build their own core competitiveness according to the strengths and weaknesses of the other party.
Low turnover rate and poor consumption!
In addition to professionalism, employee skills are essential. Has it taken time and energy to do employee training?
The boss's internal reference team is in contact with many bosses, the most commonly heard sentence: Oh, I will not train! In fact, there is nothing wrong with it, only if you really want to solve the problem. There is one of the easiest ways to get together every day and say a customer problem you met yesterday. Everyone says a solution based on their own content. Persistence for one month, the method may be different, but at least the customer's question will give a professional reply.
So the details are also very important, such as target splits, staff shifts, busy schedules, free time schedules, etc... These are all, but only if they are used, it will be true.
The key to physical operation lies in practical operation. It can be found on the theoretical website, but the experience is actually obtained. The children's amusement park owner's internal reference pays attention to the practical experience in the training, and allows the employees to carry out practical training as much as possible. The customer's problem, we have enough experience to teach you how to deal with it, understand it and write it down. But the actual operation must be your own hands, what we can give is to strengthen the knowledge and service quality and continuous assessment and improvement.