"Mom, this is what he is, what happened to his mother... I believe many viewers have complained about the children who are talking and jumping in the cinema. This group of children who can’t sit still can create more box office income for the market. The audience can't help but ask, why not open a special children's theater? "
We have earlier reported about attempts to Indonesia in terms of children's theater ➔ ➔ playground moved into the cinema, you did not think this is Indonesia!
01.Children's cinema hides huge business opportunities
At present, the construction of domestic cinemas has come to a period of rapid development. As of December 31, 2016, the number of screens in China has reached 41,179, ranking first in the world. At the same time, the competition between theaters has also entered a feverish, how to use various methods to find new profit breakthroughs? It is a challenge for cinema investors.
Among them, the differentiated operation of cinemas has been talked about by industry insiders in the past two years, such as innovative projection technology, customized personalized services, etc., but children's theaters with hidden huge business opportunities are rarely mentioned.
In fact, the construction of children's theaters in China is almost in a blank state, but in fact, children's theaters have a lot of room for development, and may even become the most profitable and differentiated theaters in the future.
Along with the rapid development of Chinese movies, children's animated films have also begun to catch fast. In 2004, there were only 4 children's animated films. With the box office of "Happiness and Big Big Wolf" in 2009, after the year of 2012, the children's animation films screened in the theaters every year are more than 26-33, and the box office is also frequent. High innovation.
Take the Spring Festival file as an example. At the time of the "Kung Fu Yoga" and other major productions, the animated film "Bear Infested and Fantasy Space" seems to be out of the game. Its reputation has once become the first of the Spring Festival movies, and the box office has also achieved the best results in history. As of February 9, the film has reached 440 million box office. It can be said that the dark horse performance of the "Bear Infest" also proves the great potential of children's movies in the market.
02. Children's theater is not limited to watching movies
Of course, the function of a children's theater is not limited to watching movies. Cinemaxx Junior, a new children's cinema in Indonesia, provides a good reference value for domestic cinema investors. In addition to watching the film, the cinema also has a small playground where children can enjoy trampolines, slides, swings and more before the film begins to show. Compared with traditional cinemas, this cinema combined with an amusement park has a little fairytale.
According to the Jakarta Post, some parents expressed their satisfaction with the theater. In the past, they took their children out to watch movies. In order not to affect other audiences, many of their energy was spent on “controlling” children who could be noisy at any time. At the end of the day, the whole family could not really relax and enjoy the process of watching movies. However, in this new theater, they no longer need to worry about this problem, on the one hand, because the surrounding audience is basically a combination of children and parents. On the other hand, if the children really can’t stand, they don’t have to sit honestly. And you can happily go to the various entertainment facilities in the cinema.
03.Focus on children's audiovisual field
How do children's theaters differentiate their operations?
"Cinema playgrounds" is a good model for domestic cinema investors. In addition, there are several issues to be explored in domestic investment in children's theaters.
1 children's theater release of the movie what?
In the cinema professional media [Ai Wei Film], it seems that children’s theaters can show children not only cinema movies, but also new and old science and education films, animal or environmentally friendly documentaries, cartoons, patriotic films, and Other films that are fun and educational, etc., but films that are legally obtained from the cinema and copyright providers can be released, and the general box office sharing principle should still be followed during the screening period.
2 Children's cinema needs 3D, giant screen?
Children are mainly entertainment in children's theaters. For them, watching movies may be just an entertainment project inserted in slides and ocean ball pools. Coupled with children between the ages of 6 and 16 are mostly in the visual development period, it is not appropriate to watch polarized 3D movies for a long time. The sense of presence of giant screens and immersive sounds is difficult to attract them. It is not cost-effective for children's theaters. Therefore, the return to the 2D movie screening has become a more suitable choice here, plus a dynamic of a small hall. The seat, together with the film screen, occasionally stimulates the senses of the children, can play a very good entertainment effect.
3 children compared to traditional theater, children's theater what additional profit point there?
Different from traditional commercial theaters, they mainly rely on selling goods, advertising, and box office to obtain profits. In addition to selling movie tickets, food and beverages, children's theaters can also provide simple care and early education services for children. In addition, they can provide afternoon tea, dessert, wifi, books, nails, masks and other services for parents. Of course, if parents want to watch a movie during the period, there will be a large movie theater waiting for you in the next movie hall. And the traditional cinema is the same, there can also be 3D, immersive sound, and even VIP luxury sofa. It can be said that the children's theater provides a wider range of services for the audience (members), and also deeper, while avoiding the homogenization competition with other theaters, and the e-commerce ticketing to the cinema membership system.
4 How should children's theaters be selected?
Finally, it must be said that although there is no precedent for professional children's theaters in China, the first-tier cities such as Beishangguangshen and Shenzhen have already cultivated the soil for them, especially in the wealthy areas in the center of these cities, suitable for children's entertainment. Not many, the pace of life of parents is also relatively fast.
With the growing popularity of film culture, the opportunity for children's theaters has opened. Whoever can become the first person to eat crabs in the future may open another door to the development of cinemas.